Madison Avenue Calling

Cellphone subscribers could start to lower their bills by watching advertising on their mobile phones. The New York Times reports.

''Cellular phone carriers like Verizon, Sprint and Cingular, now the new ATamp;T, are beginning to test and roll out advertising on mobile phone screens, and by next year, cellphone advertising is likely to be more common.

In exchange, the companies say, their subscribers will enjoy improved mobile Internet services and content provided free or at reduced prices. Other companies like Virgin Mobile USA and Ampd Mobile are taking the idea a step further, rewarding customers for viewing ads by lowering their cellphone bills.

Ampd, a cellphone company that aims its marketing at 18- to 24-year-olds in the United States, will begin offering an opt-in advertising plan this year. Customers who sign up will gain access to free shows and other content if they are willing to put up with some ads.

... Mobile phones can handle ads in many forms, including video, text messages, search and banner displays. And cellphone ads can be fine-tuned based on customer data.''
1/20/2007 4:36:05 PM
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