More text votes cast on American Idol than for any US president

MSNBC is running a story on the success of American Idol and ''the entertainment empire that has grown up in the long shadows cast by Simon, Paula and Randy.''

''One mind-bending gauge of the financial success of American Idol was provided this month by Advertising Age magazine, which reported that the shows franchise is conservatively valued at USD2.5 billion and climbing. If its not already, it will soon become the most lucrative multimedia property of all time, it said.''

But related closer to textually, Idol has introduced millions of Americans to text messaging and, in doing so, created a new revenue model. Last year, 64 million votes were cast for favored contestants using Cingular cell phones, more votes than have been cast for any U.S. president ''.
1/16/2007 11:48:54 AM
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