Phase Two of World in Your Hand themed Landmark Statue marketing

Esato reports that Samsung has started a second phase of its innovative ''World in Your Hand'' themed Landmark Statue marketing.

This blog reported on the previous campaign in airports around the world, and actually always wondered if it was a such good idea, as cell phone models change so much.

So, this explains it, there was a phase two in the works.

''Samsung kicks off the second-phase of the sculpture initiative with the recent installation of its new hand sculpture at the center of Taipei, Taiwan.

Samsung plans to have new installations at the gateways of international airports around the world, including Hong Kong, Cairo of Egypt, and Istanbul of Turkey.

The second phase hand sculpture reaches up to 50 feet in height.

The mobile screen on the new sculptures will feature LEDs to feature a variety of information, such as time, temperature, video displays, and messages.

Vibrant colors add an artistic touch to the hand itself to represent and capture the difference in humans, and the colors come together to represent unity as the fingers come together to cradle the phone.

This conveys Samsungs broader philosophy that separation and differences between people will be unified through communication.

The sculpture is in association with the world famous artist Frederic Bruly Bouabre, an artist of Ivory Coast, and his artwork Generous Hand in Rainbow Colors.''
12/13/2006 8:32:59 PM
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