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Subject: Nokia is...
Replies: 6 Views: 2301

mok214 22.10.14 - 08:42pm

Microsoft is ditching the Nokia brand name from new devices, less than a year after acquiring the Finnish mobile firm.

New Nokia Lumia smartphones will instead by known as Microsoft Lumia, the company said.

Nokia's non-mobile division, which is not owned by Microsoft, will continue to use the name.

The mobile operation was bought by Microsoft in April in a deal worth 7.2bn.

Since then, Microsoft has quietly shifted away from the Nokia brand.

A post on Nokia France's Facebook page confirmed the branding shift. The renaming will roll out globally in due course, Microsoft has said.

The announcement comes despite Microsoft agreeing to a 10-year deal to use the Nokia name on mobile products.

Microsoft is currently having a big shake-up. In July, chief executive Satya Nadella announced the cutting of 18,000 jobs.

The bulk of the cuts, around 12,500, will be from staff taken on after the Nokia acquisition. * +

ogdenz 23.10.14 - 12:48am
I associate the lumia with Nokia..but what's in a name? * +

mok214 23.10.14 - 04:21am
Well, here in the US it probably will go without notice. But in Europe, I wouldn't doubt if there were riots in the streets. * +

phallica 26.10.14 - 01:21am
They destroyed Nokia from the inside out, nasty business. Stephen Elop really fked them over, just so Microsoft can acquisition and fk up even further by doing everything wrong as per. Samsung cornered the smart/dumbphone void since, sad really. * +

mok214 5.11.14 - 12:37am
Don't forget, Google screwed up Motorola so bad that Lenovo bought Motorola from Google for chump change. * +

lakewolf 11.11.14 - 08:36pm
Nokia not how come mine is still running smoothly * +

ndrau 21.12.14 - 02:51pm
Nokia for PRESIDENT ! *

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